Testimonial Day-Timers stays organized by cleaning database “Using Address Object has improved our mailings and our customer communications because now we can count on [the quality] of our address information,” says Thomas Roth, Web development manager for Day-Timers, maker of the popular planning calendars. Day-Timers mails both catalogs and direct mail reminders to its customers. Roth estimates that it cleans about 7,000 to 10,000 records per month in batch updates and real-time.