News
 FTC Updates CAN-SPAM
By Dianna Dilworth, DM News
The Federal Trade Commission has approved four new
rule provisions for the CAN-SPAM Act in a move to
clarify the Act's requirements.
The new provisions include the following:
An e-mail recipient cannot be required to pay a fee,
provide information other than his or her e-mail
address and opt-out preferences, or take any steps
other than sending a reply e-mail message or
visiting a single Internet Web page to opt out of
receiving future e-mail from a sender.
The definition of “sender” was modified to make it
easier to determine which of multiple parties
advertising in a single e-mail message is
responsible for complying with the Act's opt-out
requirements.
A “sender” of commercial e-mail can include an
accurately-registered post office box or private
mailbox established under United States Postal
Service regulations to satisfy the Act's requirement
that a commercial e-mail display a “valid physical
postal address.”
A definition of the term “person” was added to
clarify that CAN-SPAM's obligations are not limited
to natural persons.
In addition, the SBP accompanying the final rule
also addresses CAN-SPAM's definition of
“transactional or relationship message.”
It will also look at the length of time a sender of
commercial e-mail has to honor an opt-out request,
as well as the Commission's views on how CAN-SPAM
applies to forward-to-friend e-mail marketing
campaigns.
---Source: DM News May 12, 2008 www.dmnews.com
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