How to Find an Accurate Mailing List at an Affordable Rate
An accurate mailing list is the key to any successful direct-marketing campaign.
Lists typically cost from about $25-$100 per thousand names for one-time use, or
more for multiple use.
Poor mailing list quality will cost you money—in the form of
UAA mail and
unverified and/or out-of-date (“stale”) addresses. However, a high quality and
accurate mailing list can only make you money and improve your ROI.
A high quality and accurate mailing list doesn’t have to be expensive. You just
need to know what to look for. Is the list CASS/DPV™ processed? Does the service
provider offer deliverability or quality guarantee of source info? How often is
the database updated? If it has been more than 12 months, be wary.
Accurate mailing list must-haves should include prospects with a history of
purchasing (in response to direct marketing), a demographic match with your
target customer, and information about prospects' recent and frequent purchasing
activity.
If your mailing lists allows you to select addresses according to several
appends, is of high quality caliber, and if these features cost less than other
mailing lists that share the same features, you have found an accurate mailing
list targeted to fit your business needs.
Some list providers offer a “best price” guarantee—meaning that if you find a
lower online quote, they will match or beat that quote. Mailing list providers
know the ins and outs of the business, and they can help you find an accurate
mailing list that will fit your business objectives and help you
update your mailing. They can also help you
customize the mailing list you choose, so you market to your target demographic
get what you paid for.
Along with accuracy and affordability
housing lists offer three major benefits. First, they allow you
to target people at
the different stages of home ownership: Those who move from a home, buy a home,
or rent or lease a home.
What are you waiting for? Shop around for a mailing list provider today, and
find yourself an accurate mailing list using the tips from this article.
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