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| Why Consumers Love Getting Preprinted Inserts Good news for direct mailers – consumers love reading preprinted inserts. And the best part – they buy stuff from inserts. A recent study conducted by research firm Ipsos Insight and sponsored by marketing and media firm Valassis, revealed that consumers have an “emotional connection” with preprinted inserts, with 59 percent of preprint users saying they simply “love” reading inserts. Read more. . . |
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