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| Why Dirty Data May Cost You $180,000 You could be wasting more than $180,000 a year sending out direct mail that’s not relevant or does not reach the intended recipient – all because of inaccurate data. That’s according to a recent survey by QAS, an Experian company. The report also notes that a good percentage of your mail could be thrown away as a result of poor quality data. Read more. . . |
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