About
the Editor
Dear Reader,
 It’s
official, it’s spring, and you know what that means?
It’s the beginning of trade show season! Renea
Myers, one of our very favorite authors, wrote a
smart, perceptive article for this issue covering
important elements you need to consider before
venturing off to your first, or next, trade show.
How do I know it’s smart? I’ve been scheduling,
organizing, and personally working trade shows for
Melissa Data for almost 12 years, and she made me
stop and think about a few things that I should have
been paying more attention to… and will from now on.
Is there a topic you would like to have one of our
brilliant, favorite authors address? We’ve got some
of the most capable, qualified marketing consultants
and specialists on the planet writing for us- for
you! Send me your questions, marketing concerns,
problems, and ideas for topics and issues you’d like
to see featured in an upcoming Direct Marketing
Advisor, and we’ll pass it on to one of our Favorite
Authors. We’ll even send you a $10 gift certificate
for Starbucks just for submitting your article
ideas. That way, you can sit back and enjoy a great
cup of coffee or tea while you read the Advisor!
Send your ideas directly to me,
teri@MelissaData.com.
Thank you for your loyal readership, and have a
beautiful, flourishing spring.
Teri Dimon
Senior Editor/Copywriter
About the Editor
Teri has been a copywriter at Melissa Data for over
11 years. Her product knowledge, along with her
writing skills, journalism, graphic arts, and
printing background, enable her to present the
Melissa Data organization and its line of products
in a clear, concise, yet personalized manner to our
valued customers and prospects across multi-channel
venues.
Teri composes the copy for all company publications
and collateral materials, including the catalog,
website, product sheets, and presentations, plus
edits all product user guides and manuals.
Teri is also our trade show coordinator and travels
the country helping promote the Melissa Data brand
to attendees at events sponsored by industry
authorities such as the National Postal Forum, the
Direct Marketing Association, the United States
Postal Service, Internet Retailer, On Demand,
Mailcom, and more.
|
|
|
Melissa Data
|
 |
| Enhance your
website, software or database with
easy-to-integrate data quality programming tools
and web services. |
|
|
|
|
 |
|
Save money on postage using leading
mail preparation software and other
direct marketing products. |
|
|
|
|
 |
Update & standardize addresses and
find out more about contacts in your
database.
|
|
|
|
|
 |
Find new customers perfect for your
business with our online and
specialty mailing lists.
|
|
|
|
|
 |
Locate the business information you
need such as ZIP Codes, address
verification, maps.
|
|
|
|
|
