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Next Steps
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Components
Ensure the integrity of your database,
catch customer data-input errors, and standardize data
for faster processing.
Updates area codes that have split,
corrects and fills in missing area codes. Standardizes
data in telephone fields
Parses full names into components and
appends gender code to first name. Identifies vulgar
words in name field.

Verifies, corrects, and standardizes email addresses in batch or
at point of entry. Three levels of verification: Syntax, Local
Database, and MXlookup.
A 24/7 address verification Web service for instant address validation
and phone verification, correction, geocoding, and enhancement
using any operating system with XML or SOAP.
Related
GeoCoder Suite
MAILERS Suite
Marketing Suite
Enterprise Portfolio
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Are you losing leads because of inaccurate data
entered on your website? Or wasting time and money
sending mail that is undeliverable-as-addressed? Melissa
Datas Data Quality Suite can help you lower the costs
of sales, marketing and customer service by cleaning
your database of inaccurate or incomplete contact data
at point of entry.
Download a Data Quality Tools Fact Sheet
Address Validation
Address Validation is performed by the
Address Object API which verifies and corrects
addresses at point of entry. This multi-platform tool
catches customer data entry errors before they enter
your database, and verifies an address is correct before
shipping or mailing.
Phone Validation
Phone validation increases the call success rates
experienced by your sales people or call center and
helps you save on post-collection data correction.
Phone Object API validates and updates phone numbers
when they are entered, so you can respond to inquiries
immediately, resulting in increased conversion rates and
higher customer satisfaction levels.
Name Parsing and Genderizing
Also included in the suite is
Name Object API, which is useful in parsing full
names into components and determining the gender of the
first name. Name parsing and genderizing will allow you
to create personalized messages and develop
gender-specific campaigns to better target your
marketing efforts and increase response rates.
Email Address Validation
Increase delivery and response rates, avoid bounce-backs
and reduce online fraud with accurate, legitimate email
addresses.
Email Object verifies, corrects, and cleans up email
addresses in batch, or at point of entry- ideal for
webforms-using three levels of verification: Syntax,
Local Database, and MXlookup. It connects directly to
their SMTP server and checks the address for you.
Add More Power
-
Canadian Address Object Use this dataset with Address Object to create lookup
routines to verify, correct and standardize Canadian
addresses to SERP requirements at point of entry or in
batch.
- RBDI Identify delivery type as residential or business prior
to shipping.
As data and technology experts, Melissa Data is the
clear choice for real-time data quality. Whether you
choose the APIs or web service, you find our Data
Quality Suite is reliable, fast and accurate making it
your best choice for real-time data validation.
Try Data Quality Suite for free.
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