The Secret to Mailing: Verify Address Data
Each year, billions of pieces of mail are undeliverable due to inaccurate addresses. This can be a problem for companies that are utilizing direct mail marketing. All of the letters that are being returned are costing businesses serious money that would not have been lost had
verify address tools been used.
How much does the failure to verify address cost the average company? It can easily cost thousands of dollars every year. This is why many company heads and managers have chosen to invest in verify address software.
Undeliverable as addressed mail (UAA) is a major problem for many companies and it is a continual problem that doesn’t always get the attention that it merits.
This is not to suggest that verify address software can eliminate all costs. Naturally, a company expects that many commercial mailings will be ignored and counted as a loss anyway. However, when you correctly verify addresses before sending the marketing material out you
increase the probability of the mail being received. Large corporations are investing in some form of
verify address solution in order to cut their losses and improve the efficiency of their bulk mail marketing campaigns. What sort of companies rely on verify address technology and strategy to improve their commercial mailing program? Among many others, all of the major phone companies in the business including AT&T, MCI, Nextel, SBC, Sprint and Verizon have used verify address tools with notable success.
If you are looking to easily verify addresses for your commercial mailing list then consider MelissaData.com. Melissa Data offers verify address tools and other related software that can assist
organizations in data management. Melissa Data has been an industry leader in verify address and mail marketing technology ever since 1985 and continues to offer
helpful mailing data software and online tools to customers. Contact Melissa Data to verify addresses and improve your odds of success.
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