What Data Quality Tools Can Help your Business?
Data quality tools can help businesses control losses that result from mailing list errors. Mailing list errors may include inaccurate or mistyped characters or outdated resident information. A company that invests in data quality tools can save thousands of dollars every year. If you do not use some category of data quality tools, then you can assume that a high percentage of your mailings are not being delivered.
Undeliverable-as-addressed mail (UAA) costs money, and if you take the industry’s word for it, nearing 600 billion dollars for the United States alone. Essential data quality tools can help you control these costs, not only in correcting data, but also in more efficiently targeting consumers. Why only target general consumers when you can pinpoint a demographic—such as homeowners, college students, wealthy incomes, bad credit consumers and so on?
In addition to
data enhancement and data cleansing programs, there are also other data quality tools that can help your business. There are data quality tools programs that can assist with DPV and CASS verifications, residential and business shipping, customizing mailing lists and other software solutions.
Some of the most prominent privately held companies and corporations in the world use great data quality tools for their
commercial mailing including AT&T and all other major phone companies. Nine universities including Harvard, five major E-Commerce sites including AOL, eight major food or beverage companies, seven publishing companies including publisher Simon and Schuster and thirteen big name corporations including Microsoft, FedEx, Disney and Sony also use these tools.
If you think data quality tools can help your business then contact Melissa Data. All of the aforementioned companies are customers of Melissa Data, a 20-year-old company who continues to revolutionize the mail marketing industry. Don’t contribute to the billion dollar annual loss—make data quality tools your company’s financial gain.
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