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What is Data Verification?

Data verification is the process of verifying the accuracy of address data. This type of tool is very helpful particularly for those managing commercial mailing lists. Small start up companies may not give much thought to data verification. They may simply feel that financial loss due to unanswered mail is just a risk they have to take in getting started. However, data verification tools can help to control mailing costs. Sad but true: 600 billion dollars is lost every year because of poor quality mailing lists. Some of these mailers fail because of inaccurate addresses while other mail is deemed UAA (undeliverable as addressed) because of outdated information.

Data verification can help to create more accurate mailing lists with verified address results that help to ensure proper delivery. Having a mailing list with verified addresses is a truly valuable asset in business. Data verification can also “cleanse” your data making sure that all characters are appropriate and spelling is correct. These are some of the reasons why quality data verification is a sound investment.

Data verification is part of a complete data management system that can also help companies with direct-mail marketing. Data quality tools can enhance both the correctness and appropriateness of mailing lists and can create lists according to specific demographics. While vital data verification can greatly improve the chances of a letter being received, targeted mailing lists can greatly improve the chances of the consumer being interested in the product.

Where can you go to find easy data verification solutions? Melissa Data has been specializing in data verification for over 23 years and counts some of the top corporations worldwide among its satisfied clients. See what Melissa Data can offer you in data verification, targeted mailing lists and other data management solutions at MelissaData.com.