When You Need NCOA
NCOA refers to the National Change of Address database provided by the United States Postal Service. If a business, family, or individual submits a change-of-address to USPS, they add their change of address information to the vast NCOA database.
If you have a
mailing list that is more than a year old, you should utilize a
service that updates your mailing list with the comprehensive NCOA database. The NCOA is important to you as an advertiser because millions of businesses and consumers move and change their addresses every year. The chances are, some of these movers are on your mailing list and are
in the NCOA file.
It saves businesses a lot of money to use NCOA. With the important NCOA,
businesses don't have to waste time and money on direct mailings to customers
that have moved. Your business saves money by using the
NCOA database
when synchronized with your mailing lists, your business will receive
postage discounts on your
direct mail campaigns.
The encompassing NCOA also ensures that the proper target market that you wish
receive your advertisement will be the actual recipient. If you do not use NCOA and your marketing mail ends up in a household with the wrong target market, you have just wasted costly materials, and postage for the mailing.
NCOA is available to all mailers. Melissa Data offers the most expedient and
simplest solutions to update address records with NCOA. When you visit Melissa Data, be sure to check out the different options for linking to the NCOA.
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