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 About Sally Falkow
I’ve been in public relations for 30 years and I am
an APR – that means I have been Accredited in PR by
the Public Relations Society of America. Over the
last ten years, I have immersed myself in new
technology, and most of my work today is as a social
media coach to PR executives, PR agencies, and new
PR graduates. I won PR Trainer of the Year in 2009
for my Social Media boot camp classes for PR
professionals.sities funded by the European
Union that involved the use of the Internet for
distance education. It really opened my eyes to the
future and the possibilities of digital
communication.
I came to the US in 1999 and made it my mission to
learn how to use the Internet for PR. I started The
Proactive Report blog in the summer of 2003, and it
was one of the first 20 PR blogs online.
I presented the first session on digital PR at the
PRSA National Conference in 2004.
So, I’ve been an evangelist for online PR for 10
years now – and the natural progression into social
media for the past five years. Social media training
and coaching that helps PR people embrace this new
medium has become a passion.
The blog has grown to be a large part of my life and
I regard it as my first priority – I try to blog
every day. My aim is to bring PR practitioners the
news and information they need to understand the
rapidly changing media landscape, and how it is
affecting our work.
I teach a social media boot camp and have trained
over 300 PR professionals from Fortune 100
companies, small businesses, individual
entrepreneurs, large international PR agencies, and
boutique shops.
My social media coaching program is done with
one-on-one weekly sessions. I do them mainly using
technology–online meetings or Skype calls–so I have
clients all over the world.
You can
connect with me on Facebook, LinkedIn, or Twitter
or meet me at PR and online marketing conferences.
Articles
New Media, Old Media: What Are Your Readers Looking For?
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