Achieve High Quality Contact Data With Data Enhancements

To keep your mailing list clean, efficient and profitable, look into establishing a regular routine of data hygiene—think of it as a good-health checkup for your bottom line.

Up to 20 percent of direct marketing database records are undeliverable, seasonal, or vacant. Now is the time to take advantage of data enhancements and develop a regular routine of data hygiene to keep your database and mailing lists in good shape.

Data enhancements can help optimize and target your direct mail and marketing endeavors for the highest level of success.

To keep your mailing list clean, efficient and profitable, look into establishing a regular routine of data hygiene—think of it as a good-health checkup for your bottom line.

Data enhancements include hygiene services such as “scrubbing,” and are vital to any direct marketing campaign. You can save mailing and printing costs, and reap a higher conversion rate with every campaign by keeping your lists clean.

Using a NCOA Move-Update service is beneficial since it will update the addresses of movers in your database by comparing against your customer database address changes on file with the USPS®.

These days, the most effective marketing campaigns are multi-channel. Many households prefer to be contacted by email; others prefer the human contact of a phone call. To ensure that you’ve got all your bases covered, fill in the gaps by using both email and phone append data enhancements.

Telephone and Email Append are powerful data enhancements that deliver telephone numbers and email addresses onto your customer file. It’s a great way to get a clean, permission-based list to which you can market.

Reverse Telephone and Email Append can match the email addresses and numbers in your database with postal addresses and other data enhancements. This gives you the opportunity to reach people via regular mail, email, and telephone—the cornerstones of a great multi-channel campaign.

Even underperforming databases can be a gold mine when proper data hygiene and enhancement routines are put into practice. Find a data enhancements provider with an experienced analytics team, and they can let you in on the secrets of modeling and analytics. It could lead to a huge makeover of your bottom line.