Melissa Data can enhance your customer (consumer or business) database with email addresses, phone numbers, demographics, and many lifestyle types. With these solutions, you’ll gain deeper insight into your customer base, allowing you to segment and market more effectively for greater response and ROI.
• Add deeper meaning to your data for better insight into your customers
• Expand marketing efforts by using your customers email address or phone number
* BUSINESS ENHANCEMENTS
Append Percentage
The average percentage appended for business enhancements is 10% to 40%, but varies depending on the accuracy of the names in your list.
Field Requirements:
Company; Address; City; State; and 5-digit ZIP Code
TM
Business Enhancements Include:
• Contact Name and Title
• Employee Size Range
* CONSUMER ENHANCEMENTS
Append Percentage
The average percentage appended is 80% to 95%, but varies depending on the accuracy of the names in your list. Your record must match our database record exactly in order to append requested information, otherwise, no match will be given. To improve the append rate, we recommend running some form of address verification, such as CASS (ZIP+4
®), DSF2
® or NCOA
Link® prior to processing your list.
Field Requirements:
Full Name; Address; City; State; and 5-digit ZIP Code
Selects Available:
Please call for full list of selects.
* CONSUMER EMAIL APPEND
Append Percentage
The email append percentage will vary depending on the accuracy of the data in your list. Consumer databases have seen match rates from 15% to 30%.
Sources:
1. Opt-in permission-based websites
2. Online and offline survey data
3. Online and offline product registrations
Required Fields:
Full Name; Address; City; State; and 5-Digit ZIP Code
Returned Field:
Email Address
* BUSINESS EMAIL APPEND
Append Percentage
The email append percentage will vary depending on the accuracy of the contact names and company data in your list. The typical append rate is 5% to 15% of the contacts in the list, which is the industry standard.
Required Fields
Contact Name; Company Name; Address; City; State; 5-Digit ZIP Code.
Returned Field
Email Address
* ADDRESS APPEND
Residential/Consumer & Business Address Append Match Rates
Melissa Data’s residential address data is compiled from over two billion records covering 160 million individuals and 110 million households nationwide.
Our business address data is maintained by an annual phone survey and is reviewed and updated monthly.
Canadian Address Append Match Rates
The match rate on average is 30% – 60% , depending on the accuracy of the name and address data in your records, and the age and structure of your file.
RESIDENTIAL/CONSUMER ADDRESS APPEND
Required Fields:
Phone Number
Returned Fields:
Full Name; Address; City; State; 9-digit ZIP Code
™.
BUSINESS ADDRESS APPEND
Required Fields:
Phone Number
Returned Fields:
Company; Address; City; State; and 9-digit ZIP Code.
CANADIAN ADDRESS APPEND
Required Fields:
Phone Number
Returned Fields:
Full Name, Address, City, State, 9-digit ZIP Code.
* PHONE APPEND
Consumer Phone Number Append Percentage
All lists are matched against the National Do-Not-Call registry. However, if your organization is exempt from these laws you must specify
"Exempt" at the time of order. The average percentage append rate for exempt customers is 30% to 60%.
The average percentage of non-exempt customers is 5% to 15%.
Business Phone Number Append Percentage
The business phone number append percentage varies depending on the accuracy of the names in your list. Your record must match our
database record exactly in order to append a phone number, otherwise no match will be given. The average percentage appended is 40% to 60%.
Canadian Phone Number Append Percentage
Melissa Data’s Canadian phone append match rate is 30% to 60%, depending on the accuracy of the name and address data in your records,
and the age and structure of your file.
CONSUMER PHONE APPEND
Required Fields:
Full Name or Last Name; Address; City; State; and 5-digit ZIP Code
™. Address only phone appends available as well.
Returned Fields:
Phone Number
BUSINESS PHONE APPEND
Required Fields:
Company; Address; City; State; and 5-digit ZIP Code
™.
Returned Fields:
Phone Number
CANADIAN PHONE APPEND
Required Fields:
Full name and address. The name and address data can be split out into component fields (e.g. first name, last name) or combined into a single field (e.g. name).
Returned Fields:
Phone Number
• Gain a complete profile of your customers
