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The Cost of Duplicate Records
Did you know that an estimated 10 percent of the names and addresses in your
average mailing list are duplicate records? That means that if your mailing list
contains 10,000 records, with production and postage costs averaging 83 cents
per piece your total
mailing cost would be $8,300. So, if 10 percent of your
list is made up of duplicate records, you are wasting $830 every time you mail.
Thats a big blow to your bottom line.
Costly:
Direct marketing communications are repeated unnecessarily
Product shipments could be sent to wrong addresses
Sales reporting may be inaccurate
Wasted postage, paper and printing
Embarrassing:
Duplicate communications give an impression of sloppiness
No accurate, single view of customer sales and communication history
Next Article: Deduplication of
data is one of the most critical components in the data cleansing process.
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