Get this unique report that includes a demographic portrait of your customers plus a calculated Market Penetration Index (MPI) which helps you define the prospective market potential.
The information in the Customer Look-Alike Report will provide the ideal demographics to:
The report includes 30+ strategically important demographic elements including geography, age, gender, country of origin, income, marital status, family size, children, home ownership, buying behavior, social networking, auto info, and more. Click here for a list of all available demographic elements.
The report will share look-alike attributes of your current customers, and recommendations for prospects based on the customer data you provide.
The Investment in your Look-Alike Report is only $499
The process is simple.
The Market Penetration Index (MPI) is a ratio that compares the percentage of households in your customer file that possess a specific attribute to the percentage of households in the reference population that possess the same attribute. The MPI is useful in defining the prospective market potential.
MPI values by themselves are not always sufficient. In some cases, an attribute showing the highest MPI may prove statistically insignificant, esp. when the number of records with this attribute is very small.
A Z-score is a way to ensure that the MPI deviations do not occur by chance. Rather than comparing raw percents, Z-Scores take relative proportions into account and heavily weigh the size of the file being analyzed. The larger the Z-Score value (positive or negative), the more statistically valid the MPI result is. Any attribute with a Z-Score between -3 and 3 is considered statistically insignificant, whether the MPI is high or not.
The “Best Performers” profile is a combination of attributes that are strongly represented in your customer file. In other words, it shows where your strengths are and describes a customer who is most likely to purchase your products or services. Prospects that match this profile have the highest propensity to convert into a customer.
The “Undecided Prospects” profile is composed of attributes that have low representation in your customer file, showing where there is headroom for further growth. Understanding your “Undecided Prospects” will help you create a personalized marketing message and campaign to effectively target these individuals. You can use this profile to improve your targeting techniques and find new opportunities within these market segments.
The market penetration analysis of each demographic element is presented in charts and tables. The bar chart visualizes the comparison of the presence of the analyzed attribute (in percent) in your customer file and in the general population of your market area.