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Increase Response Rates with Personalization

If you are a systems administrator who either maintains personalized mailing lists or who must combine data from different sources, GenderWise is for you.

This one-of-a-kind data management tool splits name, address, and city-state-ZIP compound fields into their components, genderizes database records, and creates salutations for personalized letters.

GenderWise parses compound fields containing either single or double names, plus inverse names and government inverses into their structural component.


  • Increase response rates with personalized letters
  • Save time parsing name & address fields
  • Simple to use – set up in less than a minute
  • Target markets by gender for greater ROI


  • Codes your database by gender
  • Drag & drop interface for files, databases, setups & fields
  • Genderizes first names & creates salutations for personalized letters
  • Parses address lines & city-state-Zip fields into their respective components
  • Processes up to 100 million records an hour
  • Resolves double & mixed format name fields

GenderWise Input/Output Sample

Address Parsing

GenderWise can parse as many as three address lines, as well as city-state-zip fields, into their respective components – ideal for direct mail processing.

Genderize and Build Salutations

You specify how conservatively or aggressively to genderize and whether your database has a dominant male or female population. You also specify whether the prefix should be put into its own field or inserted ahead of the first name. GenderWise can also exploit a suffix field to add a prefix such as “Dr.” for “John Smith, MD.”

GenderWise creates both formal (Dear Mr. Brown) and informal (Dear Jim) salutations using the prefixes it creates. When GenderWise encounters neutral names (Lee, Chris, Dale), you can assign a neutral salutation (Dear First Name, Last Name) or a “slug” (Dear Valued Customer).

Microsoft® Windows XP® or newer; 2 gigabytes or better; also available as an API

Request Your Free Trial of GenderWise Personalized Mailing Software

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Melissa Data
The leading international provider of data quality and address verification software. Melissa Data's affordable, easy-to-use solutions for data cleaning and deduplication can be used separately or together to provide full global data quality. Melissa Data specializes in Microsoft .NET and SQL Server Integration Services, IBM, Java and Oracle environments with APIs, Web services and enterprise plugins that empower batch and real-time applications. Melissa Data's flagship Contact Zone enables data stewards to quickly create complex data quality and data integration routines with visual programming. Melissa Data also provides a full line of direct marketing solutions including mailing software, list hygiene and data append services, and a comprehensive line of mailing lists and sales leads.