Increase Response with Personalized Communication

Everyone likes to see their name in print, with a proper salutation, and then an appropriate message. GenderWise splits name, address and city/state/ZIP data into their components, genderizes the first name, and creates proper salutations.

• Determine gender makeup of a list for target marketing
• Save time parsing name and address fields
• Handle fields with two names
• Split full names and inverse names
• Increase response rates with personalized letters

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Technologies
Contact Zone
Microsoft
Oracle
APIs & Web Services

Complete Contact Solutions
Free Form Parsing
ID Authentication
Record Matching & Deduplication

Address Solutions
Global Address Verification
Geocoding
Property Info
Presorting
Delivery Type Indication
Move Updating

Phone Solutions
Phone Verification
Phone Appending
Telco Data

Email & IP Solutions
Email Verification
Email Appending
IP Location

Bundled Products
Data Quality Suite
WebSmart

Appliances
Contact Verification Server

Reference Data
Canadian Geo*Data
Fone*Data
ZIP*Data
Geo*Data

Consulting
Batch Processing
Downloads
Support
Resources
Lookups
Company

Mailing Software
Mailers+4
ZIP*USA

Data Management Software
MatchUp
RightFielder
GenderWise
StyleList
ListWare

Mailing Lists
Saturation
New Mover
Consumer
Occupant/Resident
Property Owner
Business
New Homeowner
Specialty

Data Hygiene
National Change of Address (NCOA^Link)
Non USPS Change of Address
Address Verification/CASS Processing
DSF²
Suppression Services
Duplicate Elimination

Data Enhancements
Email Append
Reverse Email Append
Phone Append
Reverse Phone Append
Demographic Append
NAICS Coding

Canadian & Global Services
Global Address Verification
Canadian National Change of Address
Canadian Phone Append
Canadian Demographics
NAICS Coding
Geographic Append

Melissa Data
The leading international provider of data quality and address verification software. Melissa Data's affordable, easy-to-use solutions for data cleaning and deduplication can be used separately or together to provide full global data quality. Melissa Data specializes in Microsoft .NET and SQL Server Integration Services, IBM, Java and Oracle environments with APIs, Web services and enterprise plugins that empower batch and real-time applications. Melissa Data's premier graphical Pentaho tools for Contact Zone enable users to quickly create complex data quality regimes without having to write a single line of code. Melissa Data also provides a full line of direct marketing solutions including mailing software, list hygiene and data append services, and a comprehensive line of mailing lists and sales leads.


Data Quality	Direct Marketing	Consulting	Downloads	Support	Resources	Lookups	Company