- Direct Mail
What is it?
The Rules: How to Qualify for Maximum Saturation Mail Discounted Postage Rate
USPS EDDM & Comparison
What Is Every Door Direct Mail of USPS (EDDM®)
Personalization & Costa Benefits of Melissa Data Over EDDM
|Why Melissa Data Saturation Lists||Considerations Over EDDM|
|• Variety in envelope/mail sizes.||Flats only & specific sizes|
|• Free names with 77% of addresses for personalization.||No names & no addresses (Postal Customer)|
|• Target mailing with multiple options.||Blanket mail by radius, less effective|
|• Better response rate & ROI with ability to personalize message.||Message delivered to unknowns|
|• No sales tax on download lists.||No list purchased required, but more limitations|
|• More leads at less cost.||Over-saturation with fewer returns|
|• Customization of your mailing.||Restrictive requirements|
|• Can send your own mailing list to us for DSF® (Walk Sequence Numbers) processing.|
Melissa Data is known for its superior mailing saturation lists that provide you the extra boost your mailings need—the personal touch that comes with names affiliated with your addresses to help insure an improved response rate, and so much more. Few things are more personal, especially with Melissa Data’s Saturation Lists with names personalized on over 77% of addresses unlike the USPS® Every Door Direct Mail® (EDDM). Saturation mailing is easier than you think with Melissa Data and more affordable with our lowest price guarantee.
Melissa Data mailing solutions for your direct mail needs cover the gamut of multisourced, up-to-date mailing lists to industry-leading mailing and shipping software. We have 100s of specialty mailing lists in addition to saturation/occupant, consumer, business, property, and more! Discover how to better target your best prospects, increase deliverability, save money and enjoy greater ROI.