Instantly verify and correct contact data at point of entry
Industry experts estimate that up to 60 percent of a company’s
database is bad; resulting in duplicate records, returned mail, address
correction fees, lost opportunities, and dissatisfied customers. Melissa Data’s
Data Quality Suite operates like a data quality firewall – instantly verifying,
cleaning, and standardizing your contact data at point of entry, before it enters
your database.
Features and Benefits
• More efficient operations
• Reduce returned mail due to invalid address information
• Avoid address correction fees from UPS and FedEx on misdelivered shipments
• Increase call center efficiency by reducing data entry time
• Acquire ZIP+4® and USPS® barcode data for maximum postage
discounts
• Achieve immediate ROI while improving customer service and
satisfaction
Implement Front-End Contact Data Verification
The Data Quality Suite comprises four core components: Address Object, Phone
Object, Email Object, and Name Object to provide complete contact data
verification:
1. CASS CertifiedTM Address Correction
Correct, validate, and standardize addresses in your database against the
latest USPS address data file using Melissa Data’s CASS Certified Address
Object component.
Learn
more about Address Object.
2. Phone Validation and Updating
Enhance telemarketing effectiveness and call center success by updating and
correcting U.S. and Canadian area code and prefix combinations, and
standardizing telephone format with the Phone Object component.
Learn more
about Phone Object.
3. Email Validation
Validate and correct misspelled or invalid email addresses to increase email
marketing effectiveness, avoid bounce-backs, and reduce online fraud with
accurate, legitimate email addresses. The Email Object component provides
three levels of verification: Syntax, Local Database, and MX Lookup.
Learn more
about Email Object.
4. Name Parsing and Genderizing
Parse the names in your database into 5 components: Prefix, First, Middle,
or Initial, Last, and Suffix; and discover the gender makeup of your list for
better personalization and targeted marketing efforts with the Name Object
component.
Learn more about Name Object.
Flexible and Easy-to-Integrate
The Data Quality Suite is a multiplatform, 32/64-bit toolkit that can be easily
integrated into rapid lookup and verification routines in your language of
choice, such as:
Platforms:
Windows, Solaris, Linux, AIX, HPUX, SQL Server
Languages:
| .NET |
C++ |
| Java |
PHP |
| Visual Basic |
Python |
| Perl |
Ruby |
Add-Ons and Related Products for Specific Mailing and Shipping Needs
All of the following components integrate easily into the Data Quality Suite to
help further improve the deliverability of your domestic and international mail
and packages:
• Canadian
Address Object
Verifies, corrects and standardizes Canadian addresses in your list to
Canada Post SERP specifications.
Learn more.
•
Presort Object
Integrate postal presorting into your application to automate and streamline
volume mail preparation from address correction through printing presorted,
barcoded mail.
Learn
more.
•
SmartMover NCOALink Web Service
Cleans and updates records against the USPS 48-month change-of-address data
to improve deliverability of mail and qualify First-Class and Standard Mail
mailings for postal discounts.
Learn more.
• RBDI – Residential Business Delivery Indicator
Identifies address delivery type as residential or business to enhance
shipping efficiency and minimize costs.
Learn more.
Guaranteed ROI – or Your Money Back
Melissa Data is so confident you will see immediate and significant benefits
when you implement the Data Quality Suite that we guarantee you will see 100%
return on your investment within 4 months or we’ll refund your entire purchase
price.
Our easy-to-use
ROI Calculators
can help you get an idea of the possible savings
you can realize with clean, updated contact data.
To take advantage of the Guaranteed ROI program, please contact your Melissa
Data representative at 1-800-MELISSA (635-4772) or
click here for a quote.
Data Quality Tools Partners
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