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Data Quality Tools for expressor

Use expressor Studio powered by Melissa Data’s WebSmart to clean and enrich your data  

Up to 20 percent of the data in a company’s database is incorrect or outdated according to industry experts, resulting in duplicate records, returned mail, address correction fees and lost opportunities.

expressor Studio, a powerful, yet affordable desktop ETL solution, tightly integrates with Melissa Data’s WebSmart suite of Web Services APIs for Address Verification, Phone Verification, Email Validation and Name Parsing to help standardize, verify and correct all your contact data for effective communications and precise business operations.

    • Easily integrate data cleansing transformation rules into your data integration applications
    • Define rules and patterns needed to improve the quality of all your contact data
    • Modular architecture gives you the flexibility to integrate data quality where and how you need it


Address Verification
    • Validate and correct U.S. and Canadian addresses
    • Append suite/apt numbers using proprietary AddressPlus technology
    • Determine delivery type as business or residential
    • Validate and correct non-USPS addresses

Phone Verification
    • Verify U.S. and Canadian phones to 7-10 digits
    • Determine Telco Switch location
    • Detect landline, cellular, or VOIP
    • Detect residential, business or SOHO

Email Validation
    • Validate and correct email domains
    • Detect mobile domains (restricted from email by FCC)
    • Detect bad mailbox names (spam, noreply…)
    • Correct common misspellings and syntax errors

Name Parsing
    • Parse and genderize names and multiple names
    • Detect vulgarities and suspicious words in name fields
    • Detect and standardize companies in the name fields

Geocoding (Spatial Processing)*
    • Assign latitude and longitude to the rooftop
    • Append census tract/block numbers, county names and FIPS
    • Link to Census CBSA information

MatchUp Deduplication*
    • Create your own matching rules (matchcodes)
    • Identify multiple records at the same address
    • Enable a single, accurate view of contacts

* Additional subscription required

Video: Introduction to WEBSMARTexpress
Learn more about the expressor and WebSmart solution for developers and a common scenario that organizations deal with when processing contact and lead data. Click to View

Video: Processing Data through Multiple WebSmart Web Services
Learn how to use expressor Studio and multiple WebSmart Web services to generate a master contact record. Click to View

Video: WebSmart Setup and Application Overview
Get a better understanding of expressor Studio and its core components and learn how to use the WebSmart data quality library in your solutions. Click to View

Video: Mapping WebSmart Formats to Salesforce Records (Objects)
Learn how to use the expressor Semantic Framework to create reusable data mappings with WebSmart response records and Salesforce objects. Click to View


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Melissa Data
The leading international provider of data quality and address verification software. Melissa Data's affordable, easy-to-use solutions for data cleaning and deduplication can be used separately or together to provide full global data quality. Melissa Data specializes in Microsoft .NET and SQL Server Integration Services, IBM, Java and Oracle environments with APIs, Web services and enterprise plugins that empower batch and real-time applications. Melissa Data also provides a full line of direct marketing solutions including mailing software, list hygiene and data append services, and a comprehensive line of mailing lists and sales leads.