The more international your records, the more likely you will have problems verifying addresses for mail and shipping. In additional to language differences, almost every country has its own address format. Our Global Address Verification Cloud Service enables users to parse, standardize, verify, cleanse, transliterate, format and geocode address data for over 240 countries. This one service allows you to clean CRM data, ensure e-commerce shipments are delivered, avoid undeliverable mail and reduce fraud.
Transliteration is the process of converting words or letters in one script to another. Below is a list of supported character sets. If the value is set to “Native” the output script will match the input wherever possible. Global Address Cloud Service provides the ability to transliterate between native character sets and Latin. When an output script is set to Latin the service will transliterate to English wherever possible.
The Global Address Cloud Service also geocodes addresses for over 40 countries, assigning a latitude and longitude coordinate. Geocoding addresses provides users with the location information needed to make better decisions about market segmentation, sales clustering, logistics, risk exposure and tax jurisdictions.