- Direct Mail
Featured Case Study
Learn how PCI streamlined its business operations to cut down on labor-intensive tasks, and reduced costs with clean, accurate, and reliable data. Download Case Study
In today’s digital age, publishers need to use different sales channels to reach the desired subscriber with their products. However, these multiple touchpoints, and the increasingly large data generated, make it hard to identify a single view of the customer. Duplicate records, inconsistent data, and outdated addresses are just a few of the things that can result in delayed, misdirected, or even multiple deliveries, and impaired sales and marketing follow up. A clean, up-to-date database is essential for you to maintain communications with readers, and better understand their desires and preferences.
Learn more about Melissa Data’s solutions and how we can help you save both time and money by improving communications.
You are now in the position to gain loyal readers with targeted marketing measures, as well as acquire new customers.
Solutions Used by this Industry
Clean your database of inaccurate, incomplete or undeliverable U.S. and global addresses, phone numbers and email addresses in real-time or batch.
Many of your customer’s policies have changed because they changed residence. Scrub your addresses against the National Change of Address NOCALink®
Achieve a single view of customers by merging duplicate records and eliminating extraneous ones so you have confidence in your data.
Make better decisions about market segmentation, sales, clustering, and logistics.