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Personator®

All-in-One Cloud Service to Correct & Complete
Contact Data

Personator is an all-in-one contact checking and Web service that will parse, validate and correct names, U.S. addresses, phone numbers and email addresses, and verify the records as a whole. In addition, the service will provide the most current address for a person or business, and enrich records by returning missing name, phone, email, address, demographic and geographic information.

Benefits:

  • Prevent fraud by verifying ID
  • Eliminate costs associated with missing or returned shipments and mail
  • Increase effectiveness of sales and marketing with valid and complete contacts
  • Enrich records with missing contact, geographic and demographic information
  • Improve customer satisfaction by capturing clean contact data at point of entry

Features:

  • Convenient Cloud service – no files or software to maintain
  • Verify names, addresses, phones and emails
  • Validate whole records based on a centric piece of data
  • Append missing names, addresses, emails and phone numbers
  • Update customer records with current addresses
  • Append demographic and geographic information

Personator can be configured to perform one or more of these actions, including Check, Verify, Move, Append and Demographics. Refer to the Solutions tab for more information on each action.

Personator for E-commerce

Personator provides point-of-entry data validation, including the ability to match a name to an address to verify ID and help prevent fraud. The service also helps eliminate returned shipments and reshipping fees by validating the address at point of entry.

Personator for Enterprise Applications

Personator provides full contact data quality by comparing name, address, phone and email information against multi-sourced datasets. The service will also enrich data by updating addresses, and adding latitude/longitude coordinates and comprehensive demographics like date of birth, marital status, resident type and many others.

Available Personator Solutions

Personator solutions chart: Check, Verify, Append, Move, Update, and Demographics

  1. Personator Check

    Personator Check allows you to pass in a name, address, phone number, and email address as one record (the record does not need to include all of those inputs, any combination of them, or even just one is sufficient) for parsing, validation and correction. This action is available for both U.S. and Canada contacts.

    Personator Check provides the following capabilities:
    • Pass in a series of records and find invalid addresses, phone numbers or emails
    • Correct errors with the data
    • Append missing data to the records
    • Parse out specific types of data from the input

    Personator Check has an optional feature called Advanced Address Correction (AAC) which leverages the name input to make more aggressive corrections and appends to a U.S. address, including correcting or adding house numbers, cities, states, and ZIP Codes.

  2. Personator Verify

    Personator Verify compares different groups of data in the record to a centric group defined by the user (i.e. matching a name to an address). It verifies the record as a whole, confirming whether each group of data coincides with the centric piece of data in the Melissa Data Knowledge Base. You can define fields like address, phone number, or email as the centric data against which other groups of data are compared. Personator Verify is only available for U.S. addresses.

  3. Personator Append

    Personator Append allows you to enrich U.S. contact records by adding missing information like name, company name, address, email and phone based on the selected point of centricity.

  4. Personator Move

    Personator Move allows you to update U.S. contact records with the most current address for a person or business based on 20+ years of history. This service helps you keep up with the over 44 million Americans that move every year.

  5. Personator Demographics

    Personator Demographics provides valuable information to help you better understand your customers and more effectively target sales and marketing efforts.

    Personator Demographics returns the following:

    • Data of Birth/Death
    • Presence of Children
    • Marital Status
    • Resident Type (renter or owner)
    • Gender
    • Household Income (range) and Length-of-Residence
    • Occupation
Personator instant identity verification Free Trial Upload a sample of your data for a free analysis
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Melissa Data
The leading international provider of data quality and address verification software. Melissa Data's affordable, easy-to-use solutions for data cleaning and deduplication can be used separately or together to provide full global data quality. Melissa Data specializes in Microsoft .NET and SQL Server Integration Services, IBM, Java and Oracle environments with APIs, Web services and enterprise plugins that empower batch and real-time applications. Melissa Data's flagship Contact Zone enables data stewards to quickly create complex data quality and data integration routines with visual programming. Melissa Data also provides a full line of direct marketing solutions including mailing software, list hygiene and data append services, and a comprehensive line of mailing lists and sales leads.