Personator is the next generation data quality Cloud service that goes beyond mere validation of contact data elements, instead verifying the contact record as a whole by matching a name to an address, telephone number, and/or email address. Personator is the ideal solution for ecommerce, ID verification, and enterprise applications where customer records need to be clean, correct and complete.
In addition to verifying address, name, email and phone numbers, Personator will return updated U.S. and Canadian addresses for customers that have moved, and add missing address, phone, and email info to empower omni-channel marketing. The service will also add demographic and geographic data for enhanced targeting and segmentation.
ID Verification for E-commerce
Personator provides point-of-entry data validation, including the ability to match a name to an address to verify ID and help prevent fraud. The service also helps eliminate returned shipments and reshipping fees by validating the address at point of entry.
Complete, Verified Data for Enterprise Applications
Personator provides full contact data quality by comparing name, address, phone, and email information against multisourced datasets. The service will also enrich data by updating addresses and adding latitude/longitude coordinates and comprehensive demographics like date of birth, marital status, resident type, and many others.
Available Personator Solutions
Personator Check allows you to pass in a name, address, phone number, and email address as one record (the record does not need to include all of those inputs, any combination of them, or even just one is sufficient) for parsing, validation and correction. This action is available for both U.S. and Canada contacts.Personator Check provides the following capabilities:
Personator Verify compares different groups of data in the record to a centric group defined by the user (i.e. matching a name to an address). It verifies the record as a whole, confirming whether each group of data coincides with the centric piece of data in the Melissa Data Knowledge Base. You can define fields like address, phone number, or email as the centric data against which other groups of data are compared.
Personator Append allows you to enrich U.S & Canada contact records by adding missing information like name, company name, address, email and phone based on the selected point of centricity.
Personator Move allows you to update U.S & Canada contact records with the most current address for a person or business based on 10+ years of history. This service helps you keep up with the over 44 million Americans that move every year.
Personator Demographics provides valuable information to help you better understand your customers and more effectively target sales and marketing efforts.
Personator Demographics returns the following: