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• Increase response rates by adding personal touch to form communications
• Determine gender makeup of list for target marketing focus
• You control the variables and field placement
• Save time parsing name and address fields
 


• Handles fields with two names
• Splits full names and inverse names
• Resolves double and mixed format name fields
 

DQT Insider Newsletter

DQ Insider Newsletter

 

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Easily parse/genderize names
Personator is the program that takes the pain out of parsing and genderizing the names in your mailing list.

Split Names
Personator correctly handles fields with two names, like "Wally Ballou trustee for Mortimer Snerd." You control what connecting phrases (like "trustee for") to recognize and what to do with the second name (split, move, discard, or make a second record).

If some records in a file are Full Name "John Smith: while others are Inverse "Smith John", you can tell Personator to look sharp and split 'em properly! Splits Full Name, Inverse Name, Government Inverse, First Name, and Last Name fields into a maximum of five components per name.

Genderize and Build Salutations
Personator uses table of the 8,500 most common first names in the United States and Canada in a 7-level table. You can specify how conservatively or aggressively to genderize and whether your database has a dominant male or female population. Personator can also exploit a suffix field to add a prefix such as "Dr." for "John Smith, MD".

Personator makes both formal and informal salutations. When it encounters neutral names (Lee, Chris, Dale), you can assign a neutral salutation (Dear First Name Last Name) or a "slug" (Dear Valued Customer).

System Requirements
Windows
2000, XP, 2003, Vista
Pentium Pro or higher processor (x86)

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