Data Dedupe & Golden Record
Our data deduplication capabilities give you the power to remove duplicates, find near matches, and define relationships within contact records.
Our flagship deduplication tool, MatchUp®, scans international and domestic contact records to find obscure matches and merge/purge your mailing lists, databases, Excel spreadsheets, and more. MatchUp is especially adept at handling address obscurities, formatting, nicknames and abbreviations.
Golden Record and Survivorship
The MatchUp® deduplication component available within SQL Server Integration Services (SSIS) provides a unique Golden Record selection tool you can use to easily set up rules for choosing the winning, or “golden record” based on the actual quality of the data.