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Address Transform
Corrects, validates and standardizes
addresses
against the latest USPS data. |
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Phone Transform
Updates, corrects, and standardizes U.S. and Canadian
area code/prefix numbers, or full 10-digit phone numbers
6 months or older. Identifies number as cell, landline,
or VOIP.
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 Step 2: Cleansing
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Email Transform
Validates and corrects misspelled or
invalid
email addresses using three levels
of verification:
Syntax, Local Database, and MX Lookup. |
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Name Transform
Parses full and multiple names into five components,
genderizes first name, and flags suspicious and vulgar
words.
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GeoCoder Transform
Appends lat/long coordinates, Census tract block
numbers, and county name and FIPS
code to the ZIP+4 or
rooftop level. |
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SmartMover Transform
Updates addresses of individuals, families and
businesses that have filed a change-of-address with the
USPS in the last 48 months and qualifies First-Class &
Standard mailings for postal discounts. |
 Step 3: Parsing & Standardization
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Jaro, n-Gram Transform,
Jaro-Winkler Transform
n-Gram Transform
Matches customer records into
identifiable groups,
using sophisticated fuzzy matching
algorithms to
link or merge related
records within or across
disparate datasets. |
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MatchUp Transform
Identifies duplicate records for merge/purge
efforts to
reduce costs and achieve a single
view of the customer. |
Generalized Cleansing and Validation Transforms
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 Step 4: Matching
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Validation and Cleansing
Transform
Normalization Transform
Corrects data values to meet specific business
standards, customer business rules, or relationship
constraints. |
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Column Profiling
Identifies data quality issues that require
immediate attention to avoid unnecessary
processing of
unacceptable data.
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Value Distribution
Column Pattern Transform
Monitors data in
real-time
using automated
processes to detect
when data exceeds
pre-set limits. |