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Enrichment
Data enrichment enhances the value of customer data by attaching
additional pieces of data from other sources, including geocoding,
demographic data, full-name parsing and genderizing, phone number
verification and email validation. The process provides a better
understanding of your customer data because it reveals buyer
behavior and loyalty potential.
• Address verification – Verify U.S. and Canadian addresses to
highest level of accuracy – the physical delivery point using DPV®
and LACSLink®, which is now mandatory for CASS certified processing
and postal discounts.
• Phone validation – Fill in mission area codes, and updates and
corrects area code/prefix. Also appends lat/long, time zone, city,
state, ZIP and county.
•
Email validation – Validate, correct and clean up email addresses
using three levels of verification: Syntax; Local Database; and MXlookup. Check for general format syntax errors, domain name
changes, improper email format for common domains (ie.: Hotmail,
AOL, Yahoo) and validate the domain against a database of good and
bad addresses, as well as verify the domain name exists through the
MaileXchange (MX) Lookup and parse email addresses into various
components.
• Name Parsing and Genderizing – Parse full names into components
and determine the gender of the first name.
• Residential Business Delivery Indicator – Identify the delivery
type as residential or business.
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Geocoding – Add latitude/longitude coordinates to the postal codes
of an address.
Next Step: Monitoring
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