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Matching
Data matching consolidates data records into identifiable groups and
links/merges related records within or across data sets. This
process locates matches in any combination of over 35 different
components – from common ones like address, city, state, ZIP®, name,
and phone – to other not-so-common elements like email address,
company, gender and social security number. You can select from
exact matching, Soundex, or Phonetics matching which recognizes
phonemes like "ph" and "sh". Data matching also recognizes nicknames
(Liz, Beth, Betty, Betsy, Elizabeth) and alternate spellings (Gene,
Jean, Jeanne).
Next Step:
Enrichment
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