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Duplicate Detection





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Advanced Matching and Duplicate Management

Enhance the efficiency and effectiveness of your database with Melissa Data’s Duplicate Detection solutions which give you the ability to prioritize, sort, consolidate, and append customer and prospect records. These solutions help you generate a complete, unified view of your customers.

     • Cut printing and production costs by eliminating duplicate mail pieces
     • Identify related entries within or across multiple databases
     • Consolidate data from duplicate records into a single enhanced master record
     • Eliminate excessive “rules based” matching from the database
     • Free technical support included. Details here.

Watch a demo of Melissa Data's Duplicate Detection now!
View a demo now!


Available As    

Quick Start      


MatchUp Object®
This batch or point-of-capture programming API can be integrated into regular maintenance routines, data collection forms and more.
>>Download free trial


MatchUp® Software
A desktop application offering out-of-the-box productivity.
>>Request a free trial


Batch Processing Service
Submit your files in any format. We identify and eliminate duplicate records from your database and return the results to you.
>>Upload file

Identifying Duplicates – From Obvious to Obscure
MatchUp Object’s advanced fuzzy matching algorithms can identify obvious duplicates like:



And obscure duplicates like:



Identify multiple records at same address (householding)
When a customer receives three or four of your catalogs in a single day because all the adults in the household have made a purchase from your website, it doesn't reflect well on your business. MatchUp helps you identify records in your databases that are members of the same household, business, or organization, reducing mailing costs by eliminating unnecessary multiple mailings. MatchUp aggregates multiple household records into a single record, providing you with the information you need to evaluate the total sales relationship.

Create Your Own MatchCodes
With MatchUp Object you can set up your own matching rules (called Matchcodes) in any combination of over 35 components from common ones like ZIP Code, Address, and Last Name – to not-so-common elements like Email Address, Company, Social Security Number. You can even specify your own proprietary data component, such as an account number, using the MatchCode editor or programmatically.

CASS™ Verify and Dedupe – All in One Pass
Improve the performance of MatchUp’s merge/purge power with the CASS processing option to eliminate the duplicate records in your file and the bad, undeliverable addresses. This dynamic duo will help qualify more of your records for accurate delivery, postal discounts, and efficient postal processing by appending current ZIP + 4 codes.




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