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Putting Maps to Work for
Better Mailings
•
USPS Considers Not Returning
Returned Mail
•
Number of Purchases to Turn a
Profit
•
USPS Generates Highest Mail
Volume in 15 Years
•
Catalogers Prefer Email for
Follow Up
•
More than Half of Data
Warehouse Projects Will Tank
•
Mailing Lists Doubles Pizza
Franchise Business
•
Direct
Marketing Tips from the Pros
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___________________________________________________________________ |
Check out these five reasons for
using maps to best manage your
mailings. Selecting the best ZIP
Codes and Carrier Routes for your
mailings is a key to direct mail
performance.
Read more
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USPS
Considers Not Returning Returned
Mail
The U.S. Postal Service
reportedly aims to ink a deal
offering discounts to increase
First-Class mail volume and save
itself money by electronically
notifying the sender of
undeliverable mail, rather than
returning the mail.
Read more
____________________________________________ |
Number of Purchases to Turn a
Profit
What are the number of purchases a
customer must make before catalogers
can market to them profitably? A
recent study by Catalog Age answers
these questions.
Read more
____________________________________________ |
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___________________________________________________________________ |
USPS Generates Highest Mail Volume
in 15 Years
This is one for the books. The
U.S. Postal Service achieved a 5.5
percent increase in volume during
its first quarter – its highest
quarterly volume growth in 15 years.
November’s volume was up 15 percent,
compared with previous years.
Read more
____________________________________________ |
Catalogers Prefer Email for
Follow Up
What are other ways to contact
customers in addition to regular
catalog mailings? A recent report
from Catalog Age details this
scenario. A whopping 88 percent of
consumer catalogers feel that email
offers are the best way to reach
them in addition to regular catalog
mailings, while 57 percent of
business-to-business catalogers feel
that email offers are the way to go.
Read more
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Customer Profile: Mailing Lists
Doubles Pizza Franchise Business
Surprising Pizza, Inc. – a
Suffolk, Va.-based pizza franchiser
– has nearly doubled its business
since it started using Melissa
Data’s mailing lists in 2001. The
company operates eight Domino’s
Pizza franchises in Virginia and
North Carolina
Read more
____________________________________________ |
Direct Marketing Tips from the Pros
What are the best days for consumer
mail delivery and what are the
worst? You might be surprised.
Read more
____________________________________________ |
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