News
 PPC…
the Super Bowl of Advertising Venues
It’s called Pay Per Click and it’s being hailed as
the “most effective advertising medium yet devised.”
You connect with customers the very instant they
want to hear from you, 24 hours a day, 7 days a
week.
Google AdWords attracts customers by providing a
bridge between folks looking for your product or
service and your site. You specify keywords that you
think people will be searching for to come to your
site. Google takes note of users who are searching
for these keywords and displays your ads to them.
Pay per click means you get charged only based on
how many times your ad is clicked on… not viewed.
If you’ve got a convincing landing page, you can
expect a fair number of users to covert to
customers. According to Peter Majarich, Google
AdWords Coordinator in Sydney, “You should be able
to make your money back, and then some, all within a
few weeks.” Peter offers the following tips to
TACKLE your competitors head on with AdWords:
Target: Speak to who you want, when they want you to
Think about your users and what they’ll be searching
for. Google claims your ads can be served with up to
99% accuracy to your selected target audience.
Ads: The carrot on the stick
Come up with snappy, to-the-point ads that will
convince users to visit your site. Make sure they
are descriptive, accurate and outshine competitors’
ads.
Cost: It’s in your control
You can specify a daily budget and a maximum CPC
(cost per click) for each keyword. Generally, the
higher your CPC, the higher up the listing your ad
should appear.
Keywords: Be specific rather than generic
Focus on specific, narrow product areas that you can
achieve success in. Think of your strength, and you
can become the market leader for that niche.
Location: Where in the world do you think you’re
going?
Restrict your regions to where your customers are.
Don’t waste your time and money pursuing customers
who aren’t interested in your product, or can get it
closer to home.
Evaluate: If you haven’t made enough money the first
time, try again
Continually fine-tune and optimize your keywords.
The more you tweak and test your keywords,
geo-targeting and other campaign variables, the more
successful, and valuable your space.
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Melissa Data
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