News
 Welcome
to the Blogosphere… Y’All Come Back Now!
That’s the whole idea… keep them coming back for
more. What started out as Web Logs in the mid-1990’s
as an outlet for teenage expression and grassroots
journalism has turned into a lucrative
communications tool for small and large businesses
alike. Everyone is talking about blogs these days as
the magic money-making marketing tool.
Blogging is one arena where the size of your company
doesn’t matter. It is a place to promote your ideas,
provide tips, and express yourself in hopes of
building an audience… that may, in turn, become
customers. When a company presents itself honestly
and transparently, it not only builds trust, but
instills loyalty as well. Blogging is the trademark
of forward-thinking companies. They increase
awareness about the company, as well as establish
itself as an authority with its readers.
Tips for Successful Blogging (from the Brook Group,
a Maryland based web design company)
1. Fine print – There are many legal issues
surrounding blogs. It is imperative that the site
has some sort of disclaimer and limitation of
liability.
2. Know what you’re doing – senior management needs
to know what blogs are and how they might affect
business. Their support and participation is often
what makes a blog more effective.
3. Create blogging policies – Ensure that trade
secrets and financial information are kept secret
and personal lives do not become public, along with
the severe consequences for anyone using the blog
for negative publicity.
4. Avoid the Marketing Blog – Be sincere. Customers
are looking for real answers and honest opinions.
Don’t ruin it by filling it with empty advertising.
5. Keep it fresh – Make content relevant and timely.
Update the blog as often as possible with the most
worthwhile news… from product releases to job
openings, recent news to thoughts from the CEO.
6. Reinforce the company’s core values – Make sure
the content fits these values and supports the
business strategy. Reflect your company’s mission,
goals and direction.
7. Encourage employees to use it – Create an
atmosphere where employees are comfortable asserting
their opinions and concerns. Remind employees of the
ramifications of any negative impact they might
cause.
P.S. Don’t forget to create RSS feeds – search
engines love them and can shoot you right to the top
in ranking.
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Melissa Data
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