News
 A
Match Made in Cyberspace… Search Engines, Blogs and
RSS
Want more traffic to your web page or blog? Need an
easy way to distribute your news? Then you need an
RSS news feed. Considered the new SEO wildcard,
webmasters are using RSS to hotwire their sites to
the major search engines such as Google, Msn and
Yahoo. RSS is HOT, and it’s marketing's next big
wave!
What is RSS? Really Simple Syndication is a
lightweight XML format that constantly scans the
content of a website for updates and then broadcasts
those updates to all subscribers through a feed.
RSS feeds are typically used with news sites or
blogs, although any website can use them to
disseminate information. When an update is sent out,
it includes a headline and a small amount of text,
either a summary or the lead-in to the larger story.
You will need to click a link to read more.
Where’d it come from? RSS originated in 1997 by
UserLand. It was first used by news sites to send
updated headlines and brief summaries to all
interested parties.
Who’s using it now? Microsoft has just announced the
Next Windows will have RSS. Google has put out XML
powered Sitemaps and Google Blog Search. RSS is very
popular in the Blogosphere because blogs are usually
written in XML or RSS format so that the headlines
and postings can be easily read and accessed.
What are the Benefits? It’s the perfect
communication tool with applications that far
outreach those of email for marketing, publishing
and personal communications. RSS gives your site
added visibility on the web and a greater presence
in the major search engines.
How do you get started? All you need is content you
want broadcast and one RSS text file. But you must
optimize or position your site to take full
advantage of the RSS wildcard.
Strategies for optimizing your site for RSS
Positioning (Titus Hoskins: bizwaremagic.com)
1. Build RSS feeds and blogs for your keywords
Set up a blog and RSS feed for each of your major
keywords.
Have a separate IP address for each
of the blogs, different from your site’s IP address.
It’s best to use ‘unique content’ in these blogs and
make sure you link only to high PR quality sites.
2. Ping your blogs regularly
Alert the search engines that new content has been
added to your site or blog to get them spidered and
indexed quickly in the major search engines. Pinging
is simply sending out a signal to all the weblog
tracking sites that your site/blog has been updated.
3Add RSS Feeds to your site
Place high quality RSS feeds on your site related to
your subject area. Use these feeds to provide
valuable content to your visitors.
You’ll find a lot of free help online to get your
website or blog hotwired with RSS. You don’t need to
buy a thing.
|
|
|
Melissa Data
|
 |
| Enhance your
website, software or database with
easy-to-integrate data quality programming tools
and web services. |
|
|
|
|
 |
|
Save money on postage using leading
mail preparation software and other
direct marketing products. |
|
|
|
|
 |
Update & standardize addresses and
find out more about contacts in your
database.
|
|
|
|
|
 |
Find new customers perfect for your
business with our online and
specialty mailing lists.
|
|
|
|
|
 |
Locate the business information you
need such as ZIP Codes, address
verification, maps.
|
|
|
|
|
