News
 The
#1 Motivator that Makes You Irresistible to Your
Prospects
Do you know what one of the most powerful incentives
you can use in your marketing is? One that is
guaranteed to capture your prospects' interest and
attention and make them want to read your marketing
materials, email you, call you and buy from you?
What’s the number one motivator that makes your
products and services irresistible to your
prospects?
The same thing that just prompted you to click on
“Read more.” Curiosity.
Whether you're six or sixty, curiosity is one of the
most powerful motivators. We're all curious. Spark a
prospect's curiosity about your product or service,
and there is no stopping them. They'll want to know
if you can help them and how you are going to do it.
Get them curious and you'll get their business.
How can you use curiosity in your marketing?
The headlines you use in your marketing are like the
brightly colored wrapping on presents. With the
right words, you'll grab your prospect's interest
and it won't let up until they've satisfied their
curiosity. A creative headline will prompt people to
read your marketing materials and lead your
prospects to buy. Here are two ways you can use
headlines to prompt prospects' curiosity:
1. Suggest a New Solution to a Problem
Ask a question that is relevant to your prospects,
and they will look for the answer to follow. Promise
a solution to a problem and it’s guaranteed to get
their curiosity and prompt them to contact you. Then
deliver on your promise.
2. Use Unusual and Provocative Headlines
Engage your prospects. Get their attention with a
headline that is thought provoking or incomplete.
Create a "cliffhanger" with your headline and
prospects will read your marketing copy to satisfy
their curiosity. Unusual, unexpected or incomplete
headlines can generate interest.
Curiosity is a powerful motivator. Put it to work
for your business.
Create curiosity with your business card, mailings,
sales letters and website. The more curiosity you
create on the part of your prospects the more
inquiries and sales you'll generate.
|
|
|
Melissa Data
|
 |
| Enhance your
website, software or database with
easy-to-integrate data quality programming tools
and web services. |
|
|
|
|
 |
|
Save money on postage using leading
mail preparation software and other
direct marketing products. |
|
|
|
|
 |
Update & standardize addresses and
find out more about contacts in your
database.
|
|
|
|
|
 |
Find new customers perfect for your
business with our online and
specialty mailing lists.
|
|
|
|
|
 |
Locate the business information you
need such as ZIP Codes, address
verification, maps.
|
|
|
|
|
Facebook
Twitter
