The #1 Motivator that Makes You Irresistible to Your Prospects
Do you know what one of the most powerful incentives you can use in your marketing is? One that is guaranteed to capture your prospects' interest and attention and make them want to read your marketing materials, email you, call you and buy from you? What’s the number one motivator that makes your products and services irresistible to your prospects?

The same thing that just prompted you to click on “Read more.” Curiosity.

Whether you're six or sixty, curiosity is one of the most powerful motivators. We're all curious. Spark a prospect's curiosity about your product or service, and there is no stopping them. They'll want to know if you can help them and how you are going to do it. Get them curious and you'll get their business.

How can you use curiosity in your marketing?
The headlines you use in your marketing are like the brightly colored wrapping on presents. With the right words, you'll grab your prospect's interest and it won't let up until they've satisfied their curiosity. A creative headline will prompt people to read your marketing materials and lead your prospects to buy. Here are two ways you can use headlines to prompt prospects' curiosity:

1. Suggest a New Solution to a Problem
Ask a question that is relevant to your prospects, and they will look for the answer to follow. Promise a solution to a problem and it’s guaranteed to get their curiosity and prompt them to contact you. Then deliver on your promise.

2. Use Unusual and Provocative Headlines
Engage your prospects. Get their attention with a headline that is thought provoking or incomplete. Create a "cliffhanger" with your headline and prospects will read your marketing copy to satisfy their curiosity. Unusual, unexpected or incomplete headlines can generate interest.

Curiosity is a powerful motivator. Put it to work for your business.
Create curiosity with your business card, mailings, sales letters and website. The more curiosity you create on the part of your prospects the more inquiries and sales you'll generate.


Melissa Data

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