News
 Do
You Know Who Your Customers Really Are?
by Howard Schwartz, HJ Ventures International, Inc.
Successful marketing of a product or service rests
on the effective market research. Marketing research
is an answer to various questions that crop up in
your mind regarding the product.
Some of the questions are:
• Will the product sell?
• What is the proper distribution channel to be
followed?
• Is there a need for the product to meet any
specific criteria?
Once these questions are answered through proper
market research, it becomes easy to launch a product
in the market.
In order to have a successful marketing campaign, it
is important for you to have complete and detailed
information about your customer’s taste and
preference. It is this quest for information that
makes market research inevitable. Realizing this
importance of market research, many companies are
engaged in the business of doing extensive market
research for clients who hire them.
Successful marketing rests on the gathering of
timely and relevant information. Getting a
questionnaire filled by present and prospective
customers helps in discovering the various
dissatisfaction zones of a product. The
effectiveness of market research depends on how well
it keeps an eye on population shifts, legal
developments and local economic situation.
Market Research Steps
The first step is to learn the basics of marketing
that include answers to questions like how the
surveys are to be conducted? What should be the
procedure to collect information? How to conduct an
inexpensive research?
United States Federal Government is a good resource
for demographic statistics and business surveys. The
information provided is authentic and credible.
Company directories are another good source for
information on companies all across the world.
Internet marketing research is another way to gather
information on what is going around. The aim of
marketing research is to identify various factors
that influence sales and profitability. It is also
an effective tool to keep track of the marketing
strategies of competitors.
Howard Schwartz
is the Managing Director of HJ Ventures
International, Inc. (www.hjventures.com)
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