News
 11
copywriting secrets for successful email marketing
By Mike Pavlish, Profit Boosters Copywriting
Take if from the creator of hundreds of breakthrough
response, money-making email marketing promotions…
Mike Pavlish… and employ these top 11 tips properly
and you’ll see your email marketing results
skyrocket!
1. Your email “from” sender line should be your
brand name or company name and stay consistent. Use
your own personal name only if that is your brand
name.
2. Send emails only when you have something to say
that will benefit the reader. No fluff. No filler.
You must be relevant. If you can’t be, don’t send an
email until you have something beneficial to say.
3. Start your emails with the specific benefit the
reader can get from your message. You have no more
than 3 seconds to pass the crucial “what’s in it for
me?” test.
4. The copywriting tone and language should be
personal and conversational, instead of stuffy and
“corporate.”
5. Make a specific offer to the reader and, if
possible, include a short deadline by which he must
respond to get it.
6. Use as much copy as is needed to fully pile on
all the benefits the reader will get by ordering,
answer objections, create urgency, and close the
sale.
7. Test your subject lines and offers on small
segments of your list before you send the email to
your entire list.
8. Include “Email this to a friend” service in all
your communications for pass along and viral
marketing.
9. Tell your recipients to “white list” your email
address so your future emails don’t end up in the
“spam” filter.
10. Remail non-opens again one week later. This
works great if your email service can pinpoint this
information.
11. Copyrighting of our emails and online marketing
is your #1 key to much higher leads, sales and
profits. So don’t entrust it to anyone other than an
experienced successful copywriter and the best one
you can afford. This is not the time to be
penny-wise and pound-foolish.
Mike Pavlish of Profit Boosters Copywriting has
written hundreds of successful email and online
promotions for clients since 1978. Contact him at (www.ProfitBoostersCopy.com).
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