Data Quality Tools, Mailing Software, Lists, NCOA, Data Enhancements
Call 1-800-MELISSA  
Cart Shopping Cart|Contact Us||

Data Quality Direct Mail Popular Services Downloads Support Resources Lookups Company

 News

 Three Tips to Improve Traffic to Your Website

Traffic from Google to your Website for a given keyword will triple the first month your site appears on the first search results page, according to a recent study by search marketing firm Oneupweb. To help get your site on Google's first search results page, here are some tips shared by search industry experts as reported by Matt Griffin, associate editor of Catalog Success:

1. Build a sitemap
Even if it's not accessible by visitors to your online store, a sitemap always should be included on your Web site, said Stephan Spencer, founder and president of Madison, Wis.-based Web design and consulting company Netconcepts. The site map will add priority to site pages that you've specified. It's likely you'll want Google's search engine spiders to frequently crawl the pages you most often update, he said.

2. Change internal links to meaningful keywords
Links that lead deeper into your site should never say "click here" or "next," Spencer said. Change these links to product names, category names or any keywords research indicated you choose. Creating links using relevant keywords will improve search engine results for those particular search terms.

3. Look at your top 10 keywords
Brian Elliot, chief operating officer at Emeryville, Calif.-based Alibris, a merchant of hard-to-find and out-of-print books, noted that looking at averages doesn't allow you to gauge your search engine efforts' health. "Your average conversion from keyword searches may look great, but you'll have to drill down deeper to see which keywords in particular are converting," he said. Specifically, he suggested that merchants look at their top 10 and bottom 10 keywords to get a better idea of how well these keywords are performing, and how they might better optimize those words for campaigns.


 


Melissa Data


 
Enhance your website, software or database with easy-to-integrate data quality programming tools and web services.


 
Save money on postage using leading mail preparation software and other direct marketing products.


 
Update & standardize addresses and find out more about contacts in your database.

 


 
Find new customers perfect for your business with our online and specialty mailing lists.
 


 
Locate the business information you need such as ZIP Codes, address verification, maps.
 

Follow us on:

Facebook           Twitter

           


Article Library | Direct Mail | Copywriting | Data Quality | eMail | Case Studies | Technical | Postal
Marketing Strategies | Internet & Web | Industry News | Subscript to Newsletters