News
 It
Pays to Have Just the Right Phrase Ready to Go
by Galen Stilson
One of the more challenging aspects of writing sales
copy is making a smooth transition from thought or
benefit to a totally different one. Without that
smooth transition, you can end up with a chopped-up
montage of copy blocks that just don't seem to go
together.
Your reader's reaction might be, "What the heck does
this have to do with that?" And, of course, if that
happens, you're in deep response doo-doo. So, to
help you make a smooth transition, here's a list of
phrases you should keep handy for your next
copywriting project.
Your Transitional Phrase List
In addition, ...
You may be asking yourself …
And, that's not all ...
But, that's just the beginning …
There's more ...
And if that's not enough ...
If that excites you, wait until you see ...
I'm sure you'll agree that ...
Does that describe your situation? Because if it
does ...
More importantly ...
Here's what mean ...
It gets even better ...
How will this affect you? ...
Think about it ...
You'll also get ...
But first of all ...
At the same time ...
And then what? ...
As a matter of fact ...
This is just one of many ...
Here's another thing that's ...
No wonder ...
Sound incredible? ...
What's more ...
Obviously, this is not ...
Obviously, this not an exhaustive list. But it'll
get you started!
Galen Stilson is a Direct Response
copywriter/consultant. Phone: 727-786-1411
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