5 Sure-Fire Selling Tips
Forget about the “you” that is your company and write to the “you” that is your customer. And then make them an offer they can’t refuse.

1. Don’t write copy that’s centered around your company, your products, your achievements. Write it with the customer in mind. Use lots of “you” in the text so the customer or reader is the focus.

2. Make an offer. Presenting a product for sale is often not enough. Make them an offer they can’t refuse. Offer free shipping for the day. Cross promote another product that complements the one being sold. Give people a reason to click or say yes… Now!

3. Keep your layouts simple. If you’re selling online, don’t use too many bells and whistles from the HTML editor. Go clean and lean. Same goes for print layout.

4. Offer free information. Educate when you can. This will separate you from the competition.

5. Collect testimonials from satisfied customers and put them in our advertising and product descriptions.



Melissa Data

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