May 3rd, 2005

 


What’s the Right Pay Plan for Your Salespeople?
Find Out How Bad Crime Is In Your Area
Telemarketers to Pay More for List Scrubbing
How a Carrier Route Map Bolsters Direct Mail Results
USPS to Test Snowbird Service
Automotive Venue Scrubs Consumer Database
Direct Marketing Tips from the Pros



 

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Get all the help you need on your next mailing campaign. Let Melissa Data’s marketing agency do the work, from copy and design to printing and mailing. You’ll never have to lift a finger or lick a stamp! Plus, when you contract with us to develop your next mailing campaign, we’ll give you up to 10,000 addresses at no cost. Click here to ask a question or request a consultation. But hurry because our list offer expires May 31, 2005.

 

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What is the most effective structure for your sales organization? Determining that structure is one of the most critical challenges facing marketing services executives today, according to a recent report from the Winterberry Group.  Read more
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Find Out How Bad Crime Is In Your Area
Curious about the crime statistics in your area? Want to know all you can about the area you’re doing business in? Excited about opening up your new business, but unsure of the crime numbers in your area? The Crime Statistic by City Lookup answers all of these questions.   Read more
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Telemarketers to Pay More for List Scrubbing
The Federal Trade Commission wants to raise the stakes – and telemarketers might have to pay the price. The FTC has proposed raising fees for access to the National Do-Not-Call Registry.  Read more
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How a Carrier Route Map Bolsters Direct Mail Results
By Dan Olasin
Selecting the right carrier route maps to manage your mailings is key to direct mail performance.  Read more
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USPS to Test Snowbird Service
The Postal Rate Commission gave the go-ahead to the U.S. Postal Service to jump-start a two-year experimental program that would forward mail more quickly to customers’ temporary addresses. Read more
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Customer Profile:  Automotive Venue Scrubs Consumer Database
Car.com is serious about ensuring data quality. That’s why the online automobile consumer portal uses a slew of different data scrubbing tools to validate its leads. So far, it looks like the strategy is working  Read more
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Direct Marketing Tips from the Pros
What are the secret ingredients to achieving your sales goals and bolstering your marketing results? According to Joe Gracia, owner and founder of “Give to Get Marketing” – the answer lies in simply setting your goals. Read more
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Data Cleansing Tools—Affordable and Accurate
Do you want to improve the effectiveness of your database marketing efforts? Now you can learn about a suite of programming tools that will help you fix bad addresses, update area codes, parse or genderize names, append geographic data for better targeting, and more. Accept this trial of our four Data Quality Tools on one CD and see how easily you can cut the costs and improve the results of your sales and marketing efforts.  

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