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Postal Reform to Bring
Delivery Standards
•Address
Doctor Tweaks International Data
•Nine
Database Marketing Sins to Avoid
•How
to Clean Your Database Faster,
Easier
•Nonprofit
Uses Address Verification
Service
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 Looking
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special events to memorable
corporate gifts, PhotoStamps.com
will build your brand with every
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Postal Reform to Bring Delivery Standards
A provision of the postal reform bill passed by Congress overnight Dec. 9 calls
for delivery standards and performance measurement to be extended to large
mailers. Currently, delivery standards are only published for single-piece
letters and packages, and tracking only applies to single pieces as well.
Read more
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Address Doctor Tweaks International
Data
What’s the remedy for dirty international data? Address Doctor. This tool
will validate and correct global addresses in real time or batch modes. In one
function, Address Doctor parses and analyzes all the elements of an address and
confirms that it’s correct or generates a list of possible alternatives – a
critical element that could prevent your direct mail campaign from flat-lining.
Read more
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Nine Database Marketing Sins to Avoid
The early morning session at any conference can do a lot to put attendees on the
right path for the rest of the day, and Arthur Hughes’s “Nine Deadly Mistakes in
Database Marketing” at a recent DMA event was certainly not a snoozer.
Read more
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How to Clean Your Database Faster,
Easier
Cleaning up your database is a
lot easier with ListWare. The
software program offers a slew of
services designed to clean up and
improve your customer database or
mailing list. And best of all it’s
free.
Read more
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Nonprofit Uses Address
Verification Service
Project Open Hand/Atlanta is a
nonprofit organization that helps
prepare, package and deliver more
than five million meals to thousands
of men, women and children living
with and affected by AIDS and other
critical illnesses or disabilities.
Read more
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