Article Library: Direct Mail

Copy/Design
Creative
Fundraising
Mailing Lists
 

Copy/Design
What’s Wrong with Direct Mail Today? Plenty!
3 Keys to Making Direct Mail a Success for You
4 Ways To Raise Direct Mail Response Rates, 2 To Avoid
5 Direct Mailing Best Practices
5 Ways to Use Postcards to Drive Website Traffic
A 6-Step Technique to Grab Reader’s Attention
7 Keys for Improving Your Offer
7 Times When You Might Use a Self-Mailer
9 Tips to Make Dimensional Mailers Stand Out
The 10 Most Common Errors in Direct Mail Marketing
11 Rules for Testing Direct Mail Creative 
Do Envelopes Really Spark a Call-to-Action?
How to Make Prospects Rip Open Your Envelopes
How Using Personalized Stamps Can Boost Branding
Is Direct Mail the Most Effective Marketing Medium?
Lift Your Response with these 5 Hot Spots
Personalized Direct Mail Improves Relevancy & Response
The Pros and Cons of Self-Mailers

To Tease or Not To Tease

The Top 8 Direct Marketing Offers of All Time
7 Tips for Saving Money on Your Next Direct Mail Campaign
5 Tips for Surviving the Shock of Shape-Based Postage
3 USPS Insider Tips for Effective Direct Mail
5 Ways to Improve Outer Envelope Language
12 Ways to Evaluate Direct Mail Copy
How Direct Mail Can Boost Your Networking Efforts—10 Tips to Help You Get the Results You Want
How Much Should You Spend on Direct Marketing?
5 Rules to Break When Writing Marketing Materials
7 Direct Mail Campaign Tips
6 Stupid Things Smart People Do to Screw Up Their Direct Mail
Read Me First!
7 Ways to Trim Production Costs
Improving "Glance Readership" in Postcards--Part 1
Improving “Glance Readership” in Post Cards— Part 2
Improving “Glance Readership” in Post Cards—Part 3
11 Tricks for Getting Your Envelopes Opened
Print Planning at the Arm-Waving Stage
4 Tips to Save Money on Printing
Make Your Direct Mail Flow From Outside to Inside
Good News: Print and Mail are Alive and Well

Creative
5 Ways to Attract Hotter Prospects
8 Direct Mail Devices to Increase Involvement 
30 More Ways to Boost Your Direct Mail Response
A Short Menu of Profitable Direct Mail Formats 
A Simple Strategy for Marketing Your Business 
Do Limited Time Offers Really Work? 
How to Create a Tell-All Direct Mail Brochure 
The Rules for Testing Direct Mail Creative
The Top 5 Direct Mailing Best Practices

Why Consumers Love Getting Preprinted Inserts
ZIP Code Maps Can Improve Your Mailing Efforts

5 Strategies to Turbocharge Your Postscript
Marketing Strategy--3 Steps to Direct Mail Success
Simple Steps Often Overlooked in Direct Mail
Your 7-Step Direct Mail Campaign Checklist
The Ultimate Gift-Mailing Guide
5 Address Management Rules to Improve Your Bottom Line Today
4 New Direct Mail Formats
7 Simple Ways to Let Your Products Sell Themselves
Tips for Efficient and Accurate Mail Tracking
Direct Mail Autopsy: 6 Steps to Pinpoint Why Your Mailer Died
Beyond Catalogs: Other Direct Mail Methods to Try
The DM Format That Stands Head & Shoulders Above the Rest
5 New Ways to Improve Response
Multi-Sourced Lists: Responsive, Hot, & Enhanced
Direct Mail Planning: A Gamble, But a Fun One
Mail Moves America and Do Not Mail
How to Deal with "Do Not Mail" Mania
Rx for Direct Mail Headaches
The 7-Step Method for Beating Your Direct Mail Control
Direct Mail Strategy: On the Radar
Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions
A Startling Look at How Customers Read Your Direct Mail
Get Back to Prospecting Basis in 2009
6 Things to Consider When Establishing a Direct Mail Campaign
Direct Mail Horror Story
15 Powerful Psychological Secrets of Direct Mail Buyers: Part 1
15 Powerful Psychological Secrets of Direct Mail Buyers: Part 2
Extend Your Reach With Mail
Direct Mail and the Purchase Funnel
Money-Saving Strategies for Direct Mailers
B-to-B Cataloging: An Efficient Circ-Cutting Plan for 2009
The Direct Mail Testing Primer: 11 Ways to Boost Response
Keeping Print Estimating Chaos In Check
The Case to Keep Print in Your Marketing Mix
Creative Tips for More Effective & Efficient Campaigns
Carpe DM!
How to Lift Direct Mail Response with a Rock Solid Guarantee
7 Steps to a Profitable Direct Mail Campaign
Success—or Not—Is in the Details
Direct Mail: It’s All About Choices
The Weirdest Direct Mail Tests in History
Touch of Class
99 (Nearly) Painless Ways to Boost Your Direct Mail Response
10 Ways to Mix Direct Mail and Social Networking
The 7 Myths That Can “Undercook” Your Direct Mail
Thoughts on Reinvention
Yogi Berra's 10 Wacky (but Wise) Tips on Direct Marketing
7 Reasons Print Will Make a Comeback in 2011
How to Successfully Use Deck Cards
What About Mail?
Postcard Marketing: Top 5 Goals of Direct Mail Postcards
Direct Mail Gains New Potency as Online Marketing Evolves
4 List Hygiene Best Practices
5 Tips for Efficient Holiday Shipping

Fundraising
Fundraisers—Are You Prepared to Accept Online Donations?
The Only 4 Numbers You Need for Direct Mail Fundraising
Fundraising in Tough Economic Times
11 Powerful Emotions to Energize Your Fundraising Letters
Raise Funds Online With These Nine E-mail List-Building Tips

Mailing Lists
Why New Move Mailing Lists Work: Part 1
Why New Move Mailing Lists Work: Part 2
Find the Right Mailing List For Your Business
12 Questions to Ask a List Vendor
Mailing Lists: Understanding the Dynamics of Consumer Data
How to Choose High-Performing Mailing Lists
Email List Hygiene: Keep it Clean

7 Criteria to Make Massive Profits From Absentee Owners
List Hygiene: Your Smartest Move
How to Build Your Own Mailing List
7 Reasons to Leverage New Homeowner Mailing Lists
7 Questions to Ask an E-Mail List Vendor
Create Your Mailing List
How To Own Your Local Consumer Market With Saturation Mailings
Specialized Mailing Lists Make All the Difference
Use a Specialty Mailing List to Find Customers and Increase Sales
Demographic Targeting With a Bankruptcy List
Get Consumers' Attention with Local Listings
9 Things to Put in Your List Welcome Messages
Simple Rules to Make the Most of List Rentals
Prospect Better to Grow Existing Lists