Article Library: Industry News

Small Business
General News
White Papers

Small Business
Here’s Why Small Biz Owners Are Optimistic
Simple Strategies for Positioning Your Small Business
Marketing Strategy Mentality: Do You Have It?
New Internet Taxation Bills Threaten California Technology Sector Jobs, Small Businesses
5 Trends That Will Shape Small Business In 2011
10 Low-Cost Ways to Market Your Business
Pros and Cons of Going Global Online

Telemarketers Hit with Another Fee
Should Telemarketers Be A Little Wary?
107 Million Numbers on Do-Not-Call Registry

General News
Mail Still Pulls Best Response Rates
Will Direct Marketing Spending Grow?
The Top 2 Headaches in Direct Marketing
Marketing Success Is Difficult to Measure
What You Need to Know About Gen X Before Mailing
Why Marketers Are Out of Sync with Customers
Why Credit Card Direct Mail is Getting Attention
Direct Marketing Growth Takes a Slight Tumble
How Powerful is Your Marketing Department?
DM Hiring to Remain Strong
Get Rich Quick: Work for the Insurance Industry
Are Hispanics Receptive to Direct Marketing Media?
Do You Know the Average Life Span of Your Product?
Don’t Let Bad Data Affect Your Revenue
Do You Have Faith in Your Customer Data?
What are the Challenges Facing B2B Marketers?
2008 Simplify Your Life Checklist
How to Craft Stronger, More Compelling Offers
White Paper: Where Did My Customers Go?
Saturation Mail: A “Best Kept Secret” No More
Small/Medium Businesses Still Rely on Offline Direct Marketing
Print is a Proven Partner
Melissa Data Report from Oracle OpenWorld 2010

White Papers
Greening Your Mail Can Keep You in the Black
Is a Data Quality Web Service the Right Solution for You?
Saturation Mail: A “Best-Kept Secret” No More
Scalable Data Quality: A Seven Step Plan for Any Organization
The Real Cost of Bad Data: The 1-10-100
Win Back Lost Customers with Email Append
Agency Management System: Integrated Operations & Planning Solution for Marketing-Creative Agency Engagement
Building a Robust Business Case for High Quality Master Data