Direct
Marketing Tips from the Pros
 How
do you get your customers to hold onto your mail?
Here’s a tip from InsideDirectMail’s Tracy A. Gill:
“If you want recipients to hold onto your mailing,
be sure to give them a reason to do so. Investor’s
Business Daily dedicates an entire page of this
16-page effort to ‘Subscriber Services,’ including
how to file an address change, request a vacation
hold, contact the editors and ask subscription- and
product-related questions. All of that pertinent
information increases the chances that prospects
will save this mailing for future reference … and
possibly future response.”
--- This excerpt taken from the June 2005 issue of
InsideDirectMail.
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