 New
Product Showcase: Name Object 2
By Tim Sidor, Melissa Data
Already have a database with full
names but want to target a specific gender and
create personalized salutations for your next direct
mail campaign? Melissa Data’s new Name Object allows
you to parse your name field to identify the first
name – and use that first name to assign gender and
create a salutation of your choice.
New Enhancements
With over 190,000 names, Name Object gives you the
greatest list of traditional, vanity and newly added
names from current domestic census results for
maximum number of records identified.
Dealing with Full Names
• What if your stored database has become
inconsistently formatted over the years? The Name
Object can now simultaneously handle tables with
various formats co-mingled or appended together –
Full Names (John Smith), Inverse (Smith,John) and
other proprietary formats for name data storage.
Recognizing Dual Names
• How about those records with Dual Names (Mr. John
Smith and Mrs. Mary Jones)? While a generic parser
will leave you with ‘Mr. John Jones’ for the
previous example, the Name Object now also
recognizes dual names – in any pattern.
Name Object Offers More Flexibility
The Name Object gives you the flexibility of
overriding many of the default settings. If you know
the format of your name data and want the Name
Object to parse the data as full name or as inverse,
you can tell it to do so. However, if you are not
sure about the format of your name data, you can let
Name Object use its LastName-to-FirstName census
data to determine if a name is predominately a first
or a last name and parse accordingly. Gender
assignments can be controlled by setting the gender
population bias (are we processing a database of
subscribers to a woman's magazine or maybe a men's
publication?) and also by the gender aggression
property (how confident you want to be assigning
genders to names like Chris or Lee).
Name Object also allows you flexibility in adding,
removing or editing names in its configuration file
– a complement to the name databases. This allows
you to not only override behavior of the default
name databases, but since you are editing a separate
list, your additions and corrections will be
maintained through future updates.
Name Object Allows You to Personalize
Want to create the best salutation possible? ‘John
Smith’ can get a more personal salutation (Dear
John) than a record only containing ‘Mr. Smith.’
Name Object lets you order personal, formal and
neutral slug (Dear Valued Customer) according to
your preference and data available. And in the event
your input data is badly cased (john smith or John
Mcdonald), NameObject will return the correct casing
for you.
Stop Bad Data In Its Tracks
Parsing a name like ‘John Smith’, assigning a gender
and creating a salutation are easy. Name Object will
identify bad data and return status and error code
properties allowing you to stop it in its tracks.
|
Jonh Smith
|
stored misspellings are flagged and corrected |
| Johns Supply Company
|
mixed in companies are identified |
| Mickey Mouse |
do we really want to mail to nuisancenames?
|
| John1 Smith |
non-alpha characters could be fraudulent or cause printer problems |
| &$@#(!!! |
Identify and stop embarrassing vulgar data
|
This easy-to-use programmer’s tool is currently
provided as a 32 or 64-bit DLL or COM Object for
Windows and will work with a variety of programming
languages. It is also available for Linux, Solaris,
AIX and HPUX. Clean up your pre-existing lists, or
process in a real time environment stopping name
errors from entering your system!
---Source: Melissa
Data (www.melissadata.com).
|
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