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 Direct Marketing Tips from the Pros

 What is the 40-40-20 rule for direct marketing success?

Nat G. Bodian has the answers. In his book, Direct Marketing Rules of Thumb, Bodian states:

“The 40-40-20 rule was developed by direct marketing maven Ed Mayer many years ago. It divides direct marketing success into three segments as follows: 40 percent to using the right mailing list; 40 percent to who the mailer is and what he has to offer; 20 percent for everything else – postage rate, format, paper, stock, color, copy, graphics, etc.”

--- Direct Marketing Rules of Thumb was published by McGraw-Hill, Inc. Copyright


           


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