Data Quality Tools, Mailing Software, Lists, NCOA, Data Enhancements
Shopping Cart Cart | Newsletters | Search
Call 1-800-Melissa Products      Solutions Professional Services Downloads Support Resources Lookups Company


 Developers Corner

 How to Place Your Data in the Right Fields

Got data in all the wrong fields? RightFielder API gives you the power to transform messy text data into the correct fields that can be used with database programs. RightFielder “re-fields” badly fielded lists by distinguishing between name fields, titles, departments, companies, street addresses, cities, states, ZIP Codes™ and phone numbers.

RightFielder examines each of these fields and determines whether you’ve got the right data in the correct field. If not, the program will move the data into the right fields. For example, if the data was entered in the wrong place, such as the name of the person was listed in the company section, or the address was listed in the company section, the program will move names into the name fields, companies into the company fields, etc. The program fields data by identifying key words and patterns.

“Basically, RightFielder uniforms your database,” says Ken Brashears, a software product manager at Melissa Data.

Like some of its related programs such as DoubleTake – RightFielder also can be easily customized to create the application to best suit your needs. It’s not just a stand-alone program. RightFielder allows you to define the layout and field names you would like to use. In terms of speed, it’s super fast. The program processes about 1 million records per hour.

Why is using RightFielder important? Because when field data is not formatted correctly, it can’t be purged of duplicates, presorted or ZIP + 4® coded. In short, the program allows you to save money on postage and printing.

RightFielder also is available as an installable software program for Windows 2000 or Windows XP.

Take a swing at RightFielder API. Click here:
/products/rightfld.html

 



Follow us on:

Facebook           Twitter

           


Article Library | Direct Mail | Copywriting | Data Quality | eMail | Case Studies | Technical | Postal
Marketing Strategies | Internet & Web | Industry News | Subscript to Newsletters