News
 Prepare
for a More Rigorous CASS Certification™
Direct mailers take note. You might be required to
use DPV in order to continue receiving CASS-related
discounts on your mail pieces. That’s right –
discounts.
According to a recent article in the DM News, the
U.S. Postal Service notified vendors of CASS
Certified™ address correction software that mail
pieces will receive CASS-related discounts only if
the delivery point validation (DPV) process confirms
the address. Without that DPV certification, mail
pieces won’t get that CASS-related postal discount.
DPV assumes that a mail piece can be delivered
because it verifies the address to the actual point
of delivery. What makes DPV unique is that it goes
beyond the standard CASS certification process by
verifying if an address is actually served by the
USPS. CASS processing verifies an address to be true
only within a street range – not a specific delivery
location.
An example – if an address falls within the ZIP + 4®
range of numbers for a given street name, the mailer
will get the +4 code, but the address might not
actually exist. And if the address has a specific
apartment or suite number, but isn’t listed – the
piece might be returned as the dreaded “UAA,” postal
lingo for Undeliverable As Addressed.
According to DM News, the USPS told software vendors
that if the primary street number of an address
can’t be confirmed with DPV, then no ZIP + 4 code
would be assigned to the mail. Without that ZIP + 4
code, the mail can’t qualify for postal discounts.
Right now, using DPV is an option, but the DPV
requirement could take effect in summer 2007, the DM
News states.
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