Direct
Marketing Tips from the Pros
 Are
you upset or disappointed that some people have
asked you to take them off your mailing lists?
Well, don’t feel bad. It happens. Here’s what
you need to know.
The agents at Newport Beach, CA-based Hobbs/Herder
Advertising say this:
“Don’t get discouraged if people request to be taken
off your mailing list. Some agents interpret a few
people’s requests as an indication they should slow
or stop marketing altogether. Instead, interpret it
as an indication that you’re being noticed. Losing
five or 10 people from your entire farm is not
problematic, so don’t let it slow you down.”
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